The checkout is one of the most important pages on Gumroad. I worked on two major iterations: a rebuild in 2022 and a focused update in 2025.
The first redesign (2022)
I led the checkout redesign. Before, it was a single page built around buying one thing. The new version could handle multiple products, discounts, and the full cart experience. I also implemented the Storybook cart-item component and its styling, including the mobile states, and iterated on review feedback before it reached production.
Checkout redesign 2022
Creator feedback (2025)
Feedback gathered by the team through conversations with creators highlighted three problems. Gifting a product was hard to discover. On mobile, the payment UI wasn’t responsive and had become too complex. And after adding a tip, the information hierarchy made the final total difficult to identify.
The update (2025)
I redesigned the flow around those issues. Gifting moved closer to the product being gifted. The payment page was restructured so completing the payment became the final step, and the payment UI was updated to work responsively. I moved tipping before the total so the final amount was clear. I designed the update, then implemented the page restructure and payment UI in production.
