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Community
Gumroad · 2025
Feedback gathered from creators and shared by the product team pointed to a clear gap. Creators wanted to communicate with their customers without sending them to third-party tools, while also giving customers a place to talk to each other.
My role
I created the prototype and designed the UX and UI for the chat, notifications, and the way each community integrated with its product. The access model connected community membership to a purchase: buy a product, get access to its community.
What we shipped
A built-in community tied to each product, where creators could talk to their customers and customers could talk to each other. We shipped it in April 2025, creating Gumroad’s first native space for those conversations.
🆕🔥 Run your Community on Gumroad.
— Gumroad (@gumroad) April 8, 2025
Now your customers can actually talk to each other (and you) pic.twitter.com/DAFM3YxIUO
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