Gumroad creators wanted a way to recommend other products on their product pages.
More like this in the content editor
What I did
My first approach gave creators a lot of control. They could choose how recommendations were displayed and manually select which products to show. It was flexible, but it felt like a lot of setup for something that should be fairly simple.
The layout stayed the same, and instead of choosing individual products, creators only had to decide where recommendations could come from: their own products, their own and affiliated products, or Gumroad’s affiliate catalogue. Gumroad handled the rest.
I built the prototype, designed the UI and implemented the entire frontend myself, while an engineer worked on the backend.
Outcome
The simpler version meant less setup for creators and a quick way to ship the feature and see if people actually needed more control. After launch, we received positive feedback from creators using it.
